Stop blog for a week…going to see the fiords in Norway

Hey guys, stop for one week .. yes switch off!! I m going tomorrow morning in Norway.. Scandinavia will be complete! First stop Oslo..Why?But because there is the Munch’s museum
or a Viking museum..But basically I m going to Norway coz I wanna see the Fiords..And I m going to Bergen the [...]

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Advcamp: the advertising’s barcamp in Italy

While in Denmark the barcamp (what is this? italian /english version) are not so important, in Italy this phenomenom is growing up.From wikipedia:
BarCamp is an international network of unconferences — open, participatory workshop-events, whose content is provided by participants — focusing on early-stage web applications, and related open source technologies and social protocols. The [...]

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Save the planet… good ad but what about the effect?

These ads are really good.. I like that and they touch my soul.. I hope to work in the future as Art director or at least as Copy in some good agency specialized in this kind of social ad.. But, looking these ad, I always ask to myself if they have a real effect on [...]

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warm apple.. Digicape can do that

Nice ad for Digicape.They really can help u..
claim: Authorized repairs and support.claim: Apple TV. Available March 2007.

Claim:Up to 10% off your next purchase at Digicape.
Credits:dvertising Agency: BBDO Cape Town, South AfricaCreative Director: Ivan JohnsonArt Director/Illustrator: Quentin ArendseCopywriter: Warren van RensburgPublished: March 2007

technorati tags: digicape apple ad advertising viral avatar viralavatar del.icio.us tags: digicape [...]

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The advergame of GoodYear..new generation of 3d online game..eye on Sl

My job for this week is to seed this new advergame for GoodYear. The campaign is in 15 countries and will be a success.. I m sure of it. Why? The game is pretty complex but the most important thing is the graphic..a real 3D close to a normal videogame.Leagas Delaney has worked together [...]

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The perception of the brands in Sl

Thanks to Kzero, I discovered a research of Reperes about the perception of the brands in Sl. The study is done with the contribution of 1,085 avatars interviewed between 13 - 18 March 2007.From Kzero:
Coming out on top is Adidas with 69% awareness from the study. No surprises here as the virtual Adidas store is [...]

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Find the network of connectivity between your bestsites

Today I found this great site called Touchgraph. They have as partner Google..From their site:

The TouchGraph Google Browser reveals the network of connectivity between websites, as reported by Google’s database of related sites.

U need only the latest version of Java and go..I made two researches. One for Secondlife and one about my blog;
Secondlife

Viralavatar
I dont understand [...]

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If it didn’t exist, You have to invent. New and original viral for Panda.

I don’t know if this campaign is planed to be a viral but it has all the characteristic to be viral.Nice the idea of non sense of ad and also the presence of some famous italians like Leonardo or Cristoforo Colombo- It is funny- speed-short-and specially the product is visualized only at the end.

credits:Agency: Leo [...]

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Virtual Thirst competition..new Coca-Cola campaign in Secondlife

According to Mark Wallace of 3pointD.com, “Coca-Cola is taking its first steps in the virtual world of Second Life with a contest in which SL members will be invited to “imagine a virtual vending machine with limitless possibilities.”Imagine a world in which a simple vending machine could dispense-nor Coca-Cola- but the ESSENCE of Coca-Cola, refreshment,joy,unity,experience

From [...]

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New cool viral for Converse.

I saw this morning new viral for Converse and I m really starting to understand that this kind of videos are the real viral videos of success.The video speak about a fake student of IT who has linked a converse shoe with a USB cable. In this way the shoe can moves or dance…Great viral [...]

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