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This is a campaign. Yes! of course. Why? Coz there is all! a viral who seems a music videoclip. 3 minutes and you don’t stop to watch that. an internet site a claim who it is difficult forget: bom chicka wah wahs a song that you can download in mp3 or for your mobile.. in [...]
Customization is the main point of these 2 campaigns..but customazation is also the main strategy for both brands..Anyway Customazation is the main point of Globalization today.. How can we describe this in a creative way… These posters with die-cuts were posted over existing colorful posters to create ad-hoc designs. Advertising Agency: Smart, Melbourne, AustraliaCreative Director: [...]
Hi Guys.. yes I ll do a lesson about Viral marketing and Goviral next thursday at the master of communication Naba of Milan.I ll do the lesson in videoconference via Skype. You can follow the lesson thanks twitter (my account is viralavatar , lesson contact viralavatar@Naba), then there will be a audio file and a [...]
It is not the first time that Nike use all his talents in a single spot…But where is Tiger..? Probably it is not the target for him. Nike momentum Advertising Agency: Villarrosàs, Barcelona, SpainCreative directors: Oriol Villar, Fernando CodinaArt director: Enric SoldevilaCopywriter: TuningAccount executives: Pablo Zea, Juan BadillaAgency producer: Melanie AndradaProduction company: Agosto, Barcelona, SpainDirector: [...]
Alghaim Industries Agency: Impact & Echo BBDO, Kuwait city, KuwaitCreative Director: Viraj PonksheArt Director: Akhtar DalviCopywriter: Regan Rodricks ________________ Greenpeace Once you eat, it’s already too late.Demand transgenic labeling now. Advertising Agency: Factory, Santiago, ChileCreative Director/Copywriter: Carlos TrujilloArt Director: Victor MoraPublished: October 2006 via adsoftheworld technorati tags: alghanim industries, greenpeace stop transgenic smoke campaign advertising [...]
Unicef: Murfs..so cute..so death “Don’t let war destroy the universe of children” Agency: Publicis Belgium via Ibelieveinadv ______________ nonuke.com.ua – Nuclear bottoms Aren’t there too many nuclear buttons? Advertising Agency: Adventa Lowe, Kiev, UkraineCreative Director/Copywriter: Oleksiy PasichnykArt Director: Leonid TsymbalDesigner: Viacheslav XenofontovReleased: February 2007 technorati tags: nonuke.com.ua unicef campaign bomb stop smurf botton viral advertising [...]
Who follow my blog..already know I care a lot about our world…FUCK! It’s the only one we have.. When You ‘ll start to understand this? 15 square kilometer of rain forest disappears every minute. Advertising Agency: Uncle Grey, DenmarkArt Directors: Rasmus Gottliebsen, Jesper Hansen, Rasmus DunvadCreative Director: Per PedersenCopywriter: Michael PatersonPublished: April 2007 Save paper, [...]
This new viral for FIAT comes from Brazil..actually I found this viral on adverbox and I dont know more that there isn’t any info about the brand.. This is a good idea if is well developed..unfortunatly this viral is boring and specially sooo long…more then 1 minute. Second this is a prelude of another viral. [...]
Do you remember the italian marketing blog contest? Well, I took part of the contest and I spoke about that here and here. After one month and half we have the winner! They are Spotanatomy, now of course one of the most important italian blog about advertising and marketing.During this experience I knew a lot [...]
McKinsey & Co. is organizing a competition in Secondlife between a nice site.From the site: Be part of the first truly global business-building contest ever held in the virtual world! The Virtual Venture Competition is your chance to turn your innovative ideas into successful business operations in Second Life. For the first time your business [...]