Bom chicka wah wahs - a total viral AXE campaign

This is a campaign. Yes! of course. Why? Coz there is all!

a viral who seems a music videoclip. 3 minutes and you don’t stop to watch that.
an internet site
a claim who it is difficult forget: bom chicka wah wahs
a song [...]

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Adidas vs Nike…the color battle

Customization is the main point of these 2 campaigns..but customazation is also the main strategy for both brands..Anyway Customazation is the main point of Globalization today.. How can we describe this in a creative way…
These posters with die-cuts were posted over existing colorful posters to create ad-hoc designs.
Advertising Agency: Smart, Melbourne, AustraliaCreative Director: John MescallArt [...]

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Viralavatar…lesson at Naba about viral marketing

Hi Guys.. yes I ll do a lesson about Viral marketing and Goviral next thursday at the master of communication Naba of Milan.I ll do the lesson in videoconference via Skype. You can follow the lesson thanks twitter (my account is viralavatar , lesson contact viralavatar@Naba), then there will be a audio file and [...]

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Nike..new spot.. all of fame!

It is not the first time that Nike use all his talents in a single spot…But where is Tiger..? Probably it is not the target for him.
Nike momentum
Advertising Agency: Villarrosàs, Barcelona, SpainCreative directors: Oriol Villar, Fernando CodinaArt director: Enric SoldevilaCopywriter: TuningAccount executives: Pablo Zea, Juan BadillaAgency producer: Melanie AndradaProduction company: Agosto, Barcelona, SpainDirector: Nacho [...]

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Stop smoke, stop transgenic

Alghaim Industries
Agency: Impact & Echo BBDO, Kuwait city, KuwaitCreative Director: Viraj PonksheArt Director: Akhtar DalviCopywriter: Regan Rodricks
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Greenpeace

Once you eat, it’s already too late.Demand transgenic labeling now.

Advertising Agency: Factory, Santiago, ChileCreative Director/Copywriter: Carlos TrujilloArt Director: Victor MoraPublished: October 2006
via adsoftheworld
technorati tags: alghanim industries, [...]

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Stop Bombs

Unicef: Murfs..so cute..so death

“Don’t let war destroy the universe of children”
Agency: Publicis Belgium
via Ibelieveinadv
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nonuke.com.ua - Nuclear bottoms

Aren’t there too many nuclear buttons?

Advertising Agency: Adventa Lowe, Kiev, UkraineCreative Director/Copywriter: Oleksiy PasichnykArt Director: Leonid TsymbalDesigner: Viacheslav XenofontovReleased: February 2007

technorati tags: nonuke.com.ua unicef campaign bomb stop smurf botton viral advertising avatar viralavatar del.icio.us tags: [...]

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Stop deforestation!

Who follow my blog..already know I care a lot about our world…FUCK! It’s the only one we have.. When You ‘ll start to understand this?

15 square kilometer of rain forest disappears every minute.

Advertising Agency: Uncle Grey, DenmarkArt Directors: Rasmus Gottliebsen, Jesper Hansen, Rasmus DunvadCreative Director: Per PedersenCopywriter: Michael PatersonPublished: April 2007

Save paper, save forests.

Advertising [...]

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New viral for Fiat…not convinced

This new viral for FIAT comes from Brazil..actually I found this viral on adverbox and I dont know more that there isn’t any info about the brand.. This is a good idea if is well developed..unfortunatly this viral is boring and specially sooo long…more then 1 minute.
Second this is a prelude of another viral. It [...]

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Italian Marketing blog contest. And winner is..

Do you remember the italian marketing blog contest? Well, I took part of the contest and I spoke about that here and here. After one month and half we have the winner! They are Spotanatomy, now of course one of the most important italian blog about advertising and marketing.During this experience I knew a [...]

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McKinsey organizes a competition in Secondlife

McKinsey & Co. is organizing a competition in Secondlife between a nice site.From the site:
Be part of the first truly global business-building contest ever held in the virtual world! The Virtual Venture Competition is your chance to turn your innovative ideas into successful business operations in Second Life.
For the first time your business plan will [...]

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