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Today I leave but before, I ve to add these 2 commercial of Amnesty International that won a lion to Cannnes “Your signature is more powerful than you think. Amnesty International.” This film illustrates graphicaly how a simple signature on a petition can provide real help to victims of torture, abuse, arbitrary imprisonment. Gold in [...]
Yes it is finished..Ok, I m coming back the 11th of July but from tomorrow I ll be to Roskilde festival, the biggest european festival!! Which bands are there? Something like Bjork, Red hot chili peppers, Beastie boys, John Legend, Anthony B, The Muse, The Killers and 300 more..here all the bands..9 days.. It gonna [...]
Maybe it’s because I m coming back in Italy, or just because La linea is a part of advertising history and Osvaldo Cavandoli is the father of it … but the new campaign of Mitsu permanent marker is too close to the old advertising of Lagostina. Claim: The very strong line Creative Director: Nicolas StigsetCopywriter: [...]
This one…yes this! Absolutly the best in Cannes. Unfortunatly it won only the silver lions in outdoors category. The organization PEOPLE IN NEED CHARITY has won thanks the agency Saatchi & Saatchi. Claim: aftershave 35 euro, basic home 6,50 euro Handbag 32 euro – Food for a week 4 euro Pint of beer 4,50 euro [...]
My blog is becoming a real social advertising blog..well for the Cannes lions in the outdoors category, WWF has won thanks to the agency Contrapunto a silver lion. Nice and clear. What about the effect? I am still in dubt.Claim: A single can of dissolvent pollute millions of litres of water. Type Of Entry: PRODUCT [...]
This guerrilla for jobsintown.de is genial! First is really realistic but otherwise is a sticker, second it capture the attention.. no so simple with the “visual smog” that today we have in the cities.Claim: Life’s too short for the wrong job.jobsintown.de Advertising Agency: Scholz & Friends, Berlin, GermanyCreative Directors: Matthias Spaetgens, Jan LeubeCopywriters: Daniel Boedeker, [...]
Last 19th of June there was a convention in Milan called Mondi Virtuali (virtual worlds). The main point of this convention was Secondlife and its infinitive way to use this synthetic world! Interesting the presentation of Nic Mitham, chairman of Kzero and his presentation about the Seven Point Plan for marketing in Second Life. This [...]
Yes! In this Cannes Festival also GoViral has win. First we made a seminary and then we won with viral Quicksilver. As I already showed , the viral of Quicksilver has won the sylver cyber lions with the Dynamite surfing created by the agency SAATCHI & SAATCHI, Copenhagen.and thanks to us that spreaded the viral… [...]
Here the second cyber lions win. Dove! It wasn’t so difficult guess that the viral campaign of OGILVY & MATHER is the winner for the category viral. As, I told in one of my past post, This viral video of Dove is genial.Infact, as a good viral, the viral Dove video: is not short but [...]
Two interesting Gran prix have won the Cyber lions at the Cannes lions festival this year.The first is Diesel and its Heidies. The concept is to create a sort of video sexy diary between 2 girls and their sexy lifes. All filmed by cameras. here one of the videos: Credits: Type Of Entry: Websites & [...]