Posted by Viralavatar on June 24th, 2007 in Uncategorized
Probably Ned Bank really care about the third world..or maybe not. Anyway, with this campaign the agency BBDO ha won the granprix cannes lion:
Backstage:
Credits:Type Of Entry: AMBIENTCategory: Ambient: Special BuildTitle: POWER TO THE PEOPLEAdvertiser/Client: NEDBANKProduct/Service: BANKEntrant Company, City: NET#WORK BBDO, JohannesburgCountry: SOUTH AFRICAAdvertising Agency, City: NET#WORK BBDO, JohannesburgCountry: SOUTH AFRICAExecutive Creative Director: Julian Watt/Mike SchalitCreative [...]
Posted by Viralavatar on June 24th, 2007 in Uncategorized
New research from Kzero about the reidents that live in Secondlife.
Here are the highlights up to end of May 2007:
Registered accounts up 887k to 6.8m
Unique accounts up 602k to 4.3m
Total hours up 2.6m to 20.7m
Hours per unique account down 0.06hrs to 4.75hrs
18-24 age group up 2.6%
25-34 age group down 0.1%
34-44 age group down 4%
45+ age [...]
Posted by Viralavatar on June 23rd, 2007 in Uncategorized
For the beginning of BBC world on air in US, the english television has producted this nice campaign about the “both sides of the story”. Interesting also the interactive campaign. It is infact possible send an sms to say for example if China is seeing as a friend or an enemy…Interesting and, at the [...]
Posted by Viralavatar on June 20th, 2007 in Uncategorized
Also Playboy doesn’t miss to became synthetic and more immersive. Another island is been created on Secondlife.. And this time it has the form of a rubbit, the logo of Playboy. According with the magazine “Playboy island will house a virtual Playboy retail store, and host a variety of events and “social opportunities.”. There is [...]
Posted by Viralavatar on June 19th, 2007 in Uncategorized
Yes, yes! While I m trying to go with my agency of viral marketing (Goviral.com ), there is someone that are doing and creating all my ideas.. Believe me, I already tought to do an ad like this to enjoy the new beginning of Goviral in Secondlife..Good for DRAFTFCB and their island.
technorati tags: secondlife sl [...]
Posted by Viralavatar on June 19th, 2007 in Uncategorized
Just to let u know that from yesterday is open the Cannes Lion festivaland GoViral is there…me no..sigh..We did a seminary the 17th about the new strategy of Goviral. Here u can download the abstract. The main point of this seminary is th new stategy/theory of Goviral:
Ads are dead, long live content
Welcome to the [...]
Posted by Viralavatar on June 19th, 2007 in Uncategorized
Who reads this blog already know that I care my world more then Secondlife.. but to make aware about the curse of today, members of Adventure Ecology have created a global warming effect on Secondlife..
Thanks to Secondlife.it
technorati tags: sl secondlife adventure ecology global warming campaign viral avatar viralavatar del.icio.us tags: sl secondlife adventure [...]
Posted by Viralavatar on June 19th, 2007 in Uncategorized
I am starting to be really in doubt with these campaigns..I mean, they touch my heart every single day but I dont think it is the same for the others.. Are these ads really useful or at least, people don’t care that they are dying..Claim:
We are all together.Do your bit.
Advertising Agency: DDB, Sao Paulo, [...]
Posted by Viralavatar on June 19th, 2007 in Uncategorized
The agency DDB&Co Turkey has created for Amnesty International Turkey these interactive banners for their new campaign against violence. Here an example - Violence original banner - Violence english banner These banners ad show real cruel scenes and is immersive because afterseeing the scene the viewer is asked: Choose, stop or [...]
Posted by Viralavatar on June 19th, 2007 in Uncategorized
Kzero is out with another good research. The study this time is about the all major brands by category. At the end of may there were 85 big majors but the number is increasing. What I found interesting is that the 11% of brands are about tourism and travel. It seems that the “real” world [...]