The advertisers are comunicating always more different then their target..the consumers. The consumers want to decide and partecipate to the campaign, to the concept but also about the idea of a brand.. But usually the advertisers are blind in these things and they don’t communicate with them.For this Geert Desager and his agency has [...]
As I already said here, the campaign to claim the first and new movie of the Simpsons is great, with viralmarketing strategies also.. checking around internet I found this new video..Check it!
technorati tags: simpsons viral, the movie cartoon campaign field signs avatar viralavatardel.icio.us tags: simpsons viral, the movie cartoon campaign field signs avatar viralavataricerocket [...]
The viral between Coca-cola+Mentos is one of the most famous in the history of virals…Now Carlsberg has brang the idea to create its viral..nothing of special or original..but the originality is that probably this is the first viral that copies another viral.. GOOD!
via adverblog
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The friends of Ebolaindustries (our partners at Goviral) had created a viral to claim theirself during the Cannes festival.. well this is their viral
The viral is pretty funny..the only negative point is the lenght of the viral, 1min and 33 sec is too long to be a viral.. but u know Ebola is one of [...]
This is a small analysis about how Adidas is trying to bring soccer in the american culture.. Beckham, the most important Adidas’ testimonial is going to play in Us in a team where, of course the sponsor is Adidas.. To bring a new culture as soccer in a country as USA, of course Adidas has [...]
The success of viralmarketing is unstoppable and Nike knows it.. This new viral for this shit brand is the result..good but too simple
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For the first movie of The Simpsons, there are on the net more then one campaign..but what I like is obviously the viral of it. Thanks to Francesco of MTNcompany,I found this viral..so cool, but unfortunatly I don’t know the credits
technorati tags: simpsons the movie advertising statue campaign viral avatar viralavatar del.icio.us tags: simpsons [...]
This is a blog about viral and Secondlife..but it is becoming also a blog about social (from 3rd world till global warming).. Because this blog is the mirror of his owner and I believe that all of these 3 point can cooperate and have success..
An example is Secondchancetrees, a project in Secondlife where
for each [...]
This guerrillas are smart and probably useful.. Against suicide..Because I m always more sure that ads can be a success in the social..
Claim: Saving one’s life now, save your own later.
Advertising Agency: McCann Erickson, Shanghai, ChinaCreative Director: Kevin LeeArt Director: Jeremy GuoCopywriter: Ben ChenPhotographer: Yang ShiPublished: Feb 2007
technorati tags: guerrilla suicide marketing advertising MC Kann [...]
Oscar Pistorius. Who is him? The new symbol of sport..the runners without legs that runs with the “normal” athletes..Oscar Pistorius that the last 6th of July has finished second in a 400m race with able-bodied athletes at the Golden League meet in Rome. . He will becomes an idol and a resource for many [...]