seen in Paris 2

And this…

Nespresso
A Greenpeace action against Sarkozy and the new laws of UE for the OGM
Velib, the free bikes (first 30 min , then 1 euro per hour) in Paris.. I really great and sucessufull idea. U have to use your credit card.. in this way is impossible steal a bike
technorati tags: paris, velib, greenpeace, [...]

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seen in Paris

After Bruxelles (2) , my trip continued to Paris where i saw this:

found out of the university..me at the tour eiffel

Interesting this campaign for Lavazza (most famous italian coffee in the world) , but more interesting is how in the french ads, every claim or headline is then translate in french at the bottom of [...]

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Fake ecological concept is starting in brand campaigns: Foster’s

For the new Foster’s Pure blonde is been created a viral really funny. A nice world like the Eden where everything is nice and clean except when a track comes to give the new fornitures of beer for the people who live there. Nice! But the idea of a greater world is always [...]

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The danish guerrilla against Parkinson

Who reads this blog knows that i live in Copenhagen.. and I m proud to show this guerrilla campaign against the Parkinson.. the stairs are simply the stairs of the metro in Copenhagen.
“The world looks different when you suffer from Parkinson’s. www.parkinson.dk”
Agency: Saatchi & Saatchi, Copenhagen, DenmarkCreative Director: Simon WoollerArt Directors: Silas Jansson, Cliff [...]

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Seen in Bruxelles 2

and these…
on the street

Ing for children

one of the pic of the World press photo
and me at the atomium

technorati tags: bruxelles european parlamente belgium advertising art world press photo atomium viral avatar viralavatar marketing del.icio.us tags: bruxelles european parlamente belgium advertising art world press photo atomium viral avatar viralavatar marketing icerocket tags: bruxelles european [...]

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Seen in Bruxelles

I just come back last night from Paris after 10 days between Bruxelles and Paris.. check what i saw:
Keytrade bank. Europe strength against Yen Dollar and Sterling

Dont know but really cool… but too much close to this one:

luminus
artistic monument

and me in the european parlament. Proud to be EUROPEAN!!!

technorati tags: bruxelles european parlamente belgium advertising [...]

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Apple is not so green..The Iphone is dangerous

I m pretty sad to show you this video. Just yesterday I bought my mac book also to have a laptop greener but the true is different.. The new super cool Iphone of Apple is not so green.Check this Greenpeace video:
technorati tags: greenpeace iphone video dangerous apple steve jobs viral marketing viralavatar del.icio.us tags: [...]

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44 millions of users for Facebook

Just a short and fast post coz tomorrow i m going to Bruxelles and Paris too for ten days.. Check these interesting slides found on the great blog of Beth.Well the keyword of the end of 2007 and the beginning of 2008 will not twittering but Facebooking.. becouse 44 million of active users in less [...]

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My last study: The Copywriting has chang

My last study about copywriting.. it was my last exam of my master (vote 30/30).Tell me what u think!
technorati tags: daniele montemale, my study, copywriting, urbino , università, changing , advertising, marco livi, viral, marketing, viralavatar del.icio.us tags: daniele montemale, my study, copywriting, urbino , università, changing , advertising, marco livi, viral, marketing, viralavatar [...]

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Global warming 2057… soo blue

No chance.. I care about Global Warming… and u? In 50 years our world will be blue… soo blue. U like the idea?
Global warming. If we don’t act now, the future looks blue.
Advertising Agency: Bhadra Communications, Bangalore, IndiaCreative Director: Satya PRArt Director: Siju S NairCopywriter: DominicOther additional credits: Gayatri Nair
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