Adidas vs Nike…the color battle

Customization is the main point of these 2 campaigns..but customazation is also the main strategy for both brands..Anyway Customazation is the main point of Globalization today.. How can we describe this in a creative way…

These posters with die-cuts were posted over existing colorful posters to create ad-hoc designs.

Advertising Agency: Smart, Melbourne, Australia
Creative Director: John Mescall
Art Directors: Malcolm Chambers, Rebecca Newman
Via: gotads

New Shox – Fresh colors

Advertising Agency: DDB, Paris, France

Creative Directors: Alexandre Herve, Sylvain Thirache
Art Director: Pierrette Diaz
Copywriter: Matthieu Elkaim
Photographer: Jean-Baptiste Degez
Typographer: Guillaume Huger
Art Buyer: Sophie Megrous
Planner: Sebastien Genty
Account Handler: Thomas Granger
Marketing Manager: Stephane Bail
Brand Manager: Thomas Fabre
Image courtesy of D&AD

Like always, Adidas speaks in a simply and creative language while Nike do that in a stronger way…And we like simple right?