- a viral who seems a music videoclip. 3 minutes and you don’t stop to watch that.
- an internet site
- a claim who it is difficult forget: bom chicka wah wahs
- a song that you can download in mp3 or for your mobile.. in different versions
- a backstage of the video
- the product as sponsor
- the possibility to watch all the videos of AXE
Absolutly one of the best campaign for the net.. Sure that it will have a looot of success.
What do u think?