Bom chicka wah wahs – a total viral AXE campaign

This is a campaign. Yes! of course. Why? Coz there is all!

1. a viral who seems a music videoclip. 3 minutes and you don’t stop to watch that.
2. an internet site
3. a claim who it is difficult forget: bom chicka wah wahs
4. a song that you can download in mp3 or for your mobile.. in different versions
5. a backstage of the video
6. the product as sponsor
7. the possibility to watch all the videos of AXE

Absolutly one of the best campaign for the net.. Sure that it will have a looot of success.
What do u think?