Cannes lions: outdoors lions for PEOPLE IN NEED CHARITY

This one…yes this! Absolutly the best in Cannes. Unfortunatly it won only the silver lions in outdoors category. The organization PEOPLE IN NEED CHARITY has won thanks the agency Saatchi & Saatchi.

Claim: aftershave 35 euro, basic home 6,50 euro

Handbag 32 euro - Food for a week 4 euro


Pint of beer 4,50 euro - 50 liters of fresh water 1,50 euro


Sunglasses 24 euro - access to water 8 euro

Type Of Entry: PRODUCT & SERVICE
Category: Fundraising & Appeals
Title: SUNGLASSES
Advertiser/Client: CORDAID
Product/Service: PEOPLE IN NEED CHARITY
Entrant Company, City: SAATCHI & SAATCHI, Amstelveen
Country: THE NETHERLANDS
Advertising Agency, City: SAATCHI & SAATCHI, Amstelveen
Country: THE NETHERLANDS
Creative Director: Magnus Olsson
Copywriter: Saatchi/Saatchi Tribe
Art Director: Saatchi/Saatchi tribe (Tim Bishop)
Photographer: Calle Stolze
Producer: Jan Willem Wiesenekker
Account Supervisor: Ard Krak
Advertiser’s Supervisor: Alexandra van Nieuwenhuyzen

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