Cannes lions: outdoors lions

Probably Ned Bank really care about the third world..or maybe not. Anyway, with this campaign the agency BBDO ha won the granprix cannes lion:

Backstage:

Credits:
Type Of Entry: AMBIENT
Category: Ambient: Special Build
Title: POWER TO THE PEOPLE
Advertiser/Client: NEDBANK
Product/Service: BANK
Entrant Company, City: NET#WORK BBDO, Johannesburg
Country: SOUTH AFRICA
Advertising Agency, City: NET#WORK BBDO, Johannesburg
Country: SOUTH AFRICA
Executive Creative Director: Julian Watt/Mike Schalit
Creative Director: Julian Watt
Copywriter: Brad Reilly
Art Director: Jonathan Santana
Producer: Clinton Mitri
Account Supervisor: Caree Ferrari
Advertiser’s Supervisor: Greg Gardens