In the last time, there are more videos on Youtube & co. with the flashlights metod.. well when something has success, a good advertiser pick that to create a good idea for some brands…
And Skycast and Sprint too useflashlights for their new campaigns..
Lightwriting in London by the Lichtfaktor crew. An amazing new technique achieved by setting the camera to long time exposure and writing with flash lights on the landscape. Commissioned to promote Sky’s Star Wars vs Star Trek season – showing all 6 star wars and 10 star trek films, in one weekend. Rationale was to create something new, striking and original to two of the best known entertainment brands on the planet, whilst keeping true to their spirit. Lichtfaktor, who hail from Cologne, Germany, were found on myspace by Sky Movies, and approached directly.
Advertising Agency: Lichtfaktor
Released: August 2007
This video is pretty long to be a viral but as I said many times, if a viral video captures the attention, it really doesnt matter how long is the video. And this capture the attention..
but also this one for Sprint
But as I always say: without a good spread, it’s difficult that many people watch this video, then becomes a viral video..