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Guerrilla anti-suicide..
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// Jul 17th, 2007 // Uncategorized
This guerrillas are smart and probably useful.. Against suicide..Because I m always more sure that ads can be a success in the social..
Claim: Saving one’s life now, save your own later.
Advertising Agency: McCann Erickson, Shanghai, China
Creative Director: Kevin Lee
Art Director: Jeremy Guo
Copywriter: Ben Chen
Photographer: Yang Shi
Published: Feb 2007