If it didn’t exist, You have to invent. New and original viral for Panda.

I don’t know if this campaign is planed to be a viral but it has all the characteristic to be viral.
Nice the idea of non sense of ad and also the presence of some famous italians like Leonardo or Cristoforo Colombo
- It is funny
- speed
-short
-and specially the product is visualized only at the end.

credits:
Agency: Leo Burnett Italy
Director: Sebastian Strasser
Art: Barbara Ghiotti
Copy: Michele Pieri / Vincenzo Pastore
Creative director: Riccardo Robiglio / Paolo Dematteis