La linea is only one!
Maybe it’s because I m coming back in Italy, or just because La linea is a part of advertising history and Osvaldo Cavandoli is the father of it … but the new campaign of Mitsu permanent marker is too close to the old advertising of Lagostina.


Claim: The very strong line
Creative Director: Nicolas Stigset
Copywriter: Maxime Dusart
and now check the original!
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