Lego: r u losting itself?

Play Doh.. wants take the consumers (most of them are children) of Lego..And with this campaign it should be it..

Claim: Shaping imagination

Agency: DDB Worldwide, Singapore
Executive Creative Director: Neil Johnson
Creative Director: Terrence Tan
Art director: Teoh Sin Eng
Copywriter: Shaun Quek
Photographer: Charles Chua (A Thousand Words)
DI: Miracle Factory