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new year, new creativity, new guerrilla marketing
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// Jan 4th, 2007 // Uncategorized
A very interesting guerrilla marketing campaign done by chewing gum brand Sportlife in The Netherlands. Videos of a skateboarder got projected on the walls in the main Dutch cities with the goal of draw people’s attention on the Sportlife‘s call to action: “Can you make it to the pack?“.
from adverblog.com