Resident analysis in secondlife
New research from Kzero about the reidents that live in Secondlife.
Here are the highlights up to end of May 2007:
- Registered accounts up 887k to 6.8m
- Unique accounts up 602k to 4.3m
- Total hours up 2.6m to 20.7m
- Hours per unique account down 0.06hrs to 4.75hrs
- 18-24 age group up 2.6%
- 25-34 age group down 0.1%
- 34-44 age group down 4%
- 45+ age group down 2.7%
- US active users down 3.9% to 25.6%
- Germany active users up 1.37% to 11.74%
- Spanish active users up 1.87% to 5.1%
- Japanese active users up 0.32% to 3.7%
- Western Europe active users up 2.24% to 46.79%
- North American active users down 4.27% to 28.01%
Only one reflection: Invest in Europe is of course interesting and potential for europeans and for the world. But how my professor Boccia Artieri told me, while in US, Secondlife is views as a place to explore and experiment, in Europe this is viewed as a business..
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