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Smart viral marketing strategy for Cloverfield

Simply amazing the viral campaign for the new film produced to JJ Abrams (one of the author of Lost) and directed by Matt Reeves. Cloverfield basically speaks about a big monster who eats New York and the key of the film is a new way of The blair witch broject, with fake amatorial camera and a low budget. Just 25 million $.

To promote this movie a big viral campaign was produced with fake virals. One month ago, fake videos about tv news were appeared on internet who spoke about the distruction of a oil tanker in the middle of Atlantic Ocean. The owner of the oil tanker was the japanese Tagruato, a fake oil tanker company; as well the fault of this destruction was attributed to the environmentalist association TIDO Wave, as well fake.

The news was produced in different language:
Chuai Station “News” Reports – YouTube Channel
English News

German News
Italian News

Spanish News
French News
Russian News
Japanese News
Korean News

To increase the views and the buzz, it was also created a fake video blogger, a nice blonde girl who speaks about her and her Teddy bear and about Cloverfield too..

It s not finish. Fake commercial of a fake drink were made. and the buzzing on it.

and what about the movie videos and trailers?
Well, the officials are 15..
TV Commercial #1 – Monster

TV Commercial #2 – Robert
TV Commercial #3 – Teaser
TV Commercial #4 – We Are Not Alone
TV Commercial #5 – Some Thing Has Arrived
TV Commercial #6 – Who Would You Go Back For?
TV Commercial #7 – Their Only Hope Is Each Other
TV Commercial #8 – Experience The Event
TV Commercial #9 – Tunnel Rats
TV Commercial #10 – Some Thing Has Found Us (15 sec)
TV Commercial #11 – Discover The Secret (15 sec)
TV Commercial #12 – Who Would you Save (15 sec)
TV Commercial #13 – Cobra Mix
TV Commercial #14 – Breathe
TV Commercial #15 – Extreme

just a note. The story links to BoxOfficeMojo.com who is reporting that Cloverfield has stomped the competition and was #1 on Friday:
1. CLOVERFIELD – $16,750,000
2. 27 DRESSES – $7,650,000
3. THE BUCKET LIST – $4,150,000

from cloverfieldclues , the fake/real blog of the movie


3 Responses to Smart viral marketing strategy for Cloverfield


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