Social viral not still good..

This viral comes from Italy and the brand is a non govermental organization called Legambiente.
The viral is a tipical fake video that in the last times it seems really useful for a viral campaign. Unfortunatly viralmarketing speak a new language that is pretty difficult understand the coding and specially the decoding..

Agency: Forchets, Milan, Italy
Creative Directors: Niccolò Brioschi, Andrea Baccin
Art Director: Andrea Vitali
Copywriter: Luca “Bazooka” Bartoli
Director: A.K.A. Todor
Producer: Fabio Nesi for Casta Diva Pictures
Location: Lido di Camaiore
Music: Extrabeat Musicaroun

In this video, for example, it seems interesting till when the superhero arrives.. So, why a superhero in an amatorial video..? If in a viral video the creatives wanna use a fake amatorial video, It has to seem “real”.. not with a superhero..

Not good but maybe it will have success…I hope so because it is a non govermental organization