Superhero TDH – a viral social campaign

It’s a plasure for me to show you my first viral campaign made by myself. I created with Gaetano Crivaro , a short movie director, a viral video for a NGO called Terre des Hommes. We are making a fund raising campaign called suregali.org for children in Perù, Cote d’Avoire and Zimbabwe but, unfortunatly, also for Bangladesh after the calamity of the last days.
The video is a spoof of the Dove Onslaught viral video.

and this one is our spoof

credits:
Creative Director: Daniele Montemale
Video Director: Gaetano Crivaro
Toy Graphic Design: big chief Design
Seeding: Daniele Montemale
Site design: cartaematita
Released: November 2007

The protagonist of the viral video is Superhero TDH, a paper toy made by Big Chief design, a simple toy to build and really funny, see the faces of the children in the video…. We hope that this paper toy becomes a kind of mascotte and becoming viral, many people will go on superegali.org to donate for this poor children.

There is also a group on facebook and soon a music contest on myspace with the superhero tdh… stay tuned..