Firebrand is coming soon.. It promises to change the way of web advertising..It can be. The idea of an integrate and full immersion UGC of brands is a really good idea but there are a lot of risks. We have to check because maybe something will change after Firebrand..
via Fluido
technorati tags: firebrand, advertising, web, ad, [...]
This new campaign of Axe is absolutly cool…This is a real guerrilla marketing example!Agency: Lowe, BelgiumCreative Director: Véronique HermansCopywriter: Julie BosteelsArt Director: Ad van OngevalIllustrator: Ad Van OngevalAccount services: Manu Van Der Wielen
it feels that the first days of 2007 brings a lot of creativity..2 videos from italy.. Not the best…but they start to do something better than the last years..
Art director: Sergio SpaccaventoCopywriter: Riccardo CatagnanoDirector: Matteo Pellegrini
Agency: Armando Testa, Milan, ItalyArt director: Carlo de AmiciCopywriter: Marco CalapriceDirector, Film master: Michele Mortara