Firebrand: a new way to think web advertising..maybe also viral

Firebrand is coming soon.. It promises to change the way of web advertising..It can be. The idea of an integrate and full immersion UGC of brands is a really good idea but there are a lot of risks. We have to check because maybe something will change after Firebrand..

via Fluido
technorati tags: firebrand, advertising, web, ad, [...]

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This is guerrilla marketing…Axe knows it

This new campaign of Axe is absolutly cool…This is a real guerrilla marketing example!Agency: Lowe, BelgiumCreative Director: Véronique HermansCopywriter: Julie BosteelsArt Director: Ad van OngevalIllustrator: Ad Van OngevalAccount services: Manu Van Der Wielen

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italian creativity at work…Moretti 0 and sky tg24

it feels that the first days of 2007 brings a lot of creativity..2 videos from italy.. Not the best…but they start to do something better than the last years..
Art director: Sergio SpaccaventoCopywriter: Riccardo CatagnanoDirector: Matteo Pellegrini

Agency: Armando Testa, Milan, ItalyArt director: Carlo de AmiciCopywriter: Marco CalapriceDirector, Film master: Michele Mortara

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