Too many pulsations for the ad of Axe Naughty girl.. The idea is about women that can’t resist the axe products on a man.. To spread the campaign on the site there is write the normal “send to a friend” but also “report a naughty girl”.. do u know someone? Basically the campaign is well [...]

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This is a campaign. Yes! of course. Why? Coz there is all! a viral who seems a music videoclip. 3 minutes and you don’t stop to watch that. an internet site a claim who it is difficult forget: bom chicka wah wahs a song that you can download in mp3 or for your mobile.. in [...]

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This new campaign of Axe is absolutly cool…This is a real guerrilla marketing example!Agency: Lowe, BelgiumCreative Director: Véronique HermansCopywriter: Julie BosteelsArt Director: Ad van OngevalIllustrator: Ad Van OngevalAccount services: Manu Van Der Wielen

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