This new campaign of Axe is absolutly cool…This is a real guerrilla marketing example!Agency: Lowe, BelgiumCreative Director: Véronique HermansCopywriter: Julie BosteelsArt Director: Ad van OngevalIllustrator: Ad Van OngevalAccount services: Manu Van Der Wielen

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it feels that the first days of 2007 brings a lot of creativity..2 videos from italy.. Not the best…but they start to do something better than the last years.. Art director: Sergio SpaccaventoCopywriter: Riccardo CatagnanoDirector: Matteo Pellegrini Agency: Armando Testa, Milan, ItalyArt director: Carlo de AmiciCopywriter: Marco CalapriceDirector, Film master: Michele Mortara

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