Waiting Indiana Jones and the Kingdom of the Crystal Skull, Lego has launched the advergame of the hero.Quite good and simple for childrens, the site launchs the new products of Lego.
And soon also the new videogame..
technorati tags: lego, advergame, indiana jones del.icio.us tags: lego, advergame, indiana jones icerocket tags: lego, advergame, indiana [...]
My friends of Kzero made another wonderful job. Here we are with 2 really good analysis, one about the total registered account in synthetic worlds and the othern the marketing activity of the most important brands in synthetic worlds.
Total registered account in synthetic worlds
On this analysis I think is interesting see how many worlds are [...]
Ads that want to touch more the brand awarness and the support an idea of “cool” product more then explain the product and claim it to the real target, the children.. but Lego is a legend and they can do it.Advertising Agency: e Y&R ChileCreative Director: Carlos TrujilloArt Director: JP FaúndezCopywriter: Carlos TrujilloIllustrator: Dennis MolinaPhotographer: [...]