The danish safety council describes the anatomy of an accident

As always Danishes are great. The first in many things.. also to create a good viral to safety their youngs.. The campaign is called ta10af that it means 10 km less. Maybe with 10 km less when u drive u can save yourself and people around u. Think about it!

Advertising Agency: The Aid Agency, Copenhagen, Denmark
Creative Directors: Niels Heilberg, Andrew Smart, Rasmus Sigvaldi
Production Company: Far From Hollywood, Copenhagen, Denmark
Producer: Morten Hoffmann Larsen
Post Production: Ghost, Copenhagen, Denmark