The perception of the brands in Sl

Thanks to Kzero, I discovered a research of Reperes about the perception of the brands in Sl. The study is done with the contribution of 1,085 avatars interviewed between 13 – 18 March 2007.From Kzero:

Coming out on top is Adidas with 69% awareness from the study. No surprises here as the virtual Adidas store is an obvious interpretation of a first step into SL and is frequently referenced in the media.

BMW bests Mercedes Benz which I feel is slightly surprising and also of interest because the Mercedes island is a much better consumer venue than BMW.

Really good research