There.. success but difficult to find it

There is the most successful alternative to Secondlife and it s starting to have success..
why? if on Google it is the first link, on Flickr, Slideshare or Youtube is almost impossible find something about There. Why? Because it is a name too common and when you r too common on internet, your life become difficult..
Well, something about There. first the target. Thanks to Kzero:

The minimum age threshold for the main grid of Second Life (18 years) may be a reason why younger dems reside in There.com. As shown above, 32% of the registered population are in the 13 – 17 bracket. Although Second Life does has a teen grid, this is kept completely apart from the adult population and does not have a currency or allow commercial activity.
from kzero too

Here or There the future (not NOW!) will be a sum of Synthetic worlds!