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Which kind of residents are on Secondlife?

I found this interesting study on New world notes where there is a study about the kind of residents who live on Secondlife. The study is only on “active” users, defined here as Residents who spend at least several hours in-world on a weekly basis.


Here an extract of the article:

- Social gamers, 40%: Residents who frequent nightclubs, dance and party circuits, casual gaming sites, casinos, sex havens, and other areas where social intercourse or casual gaming is central. As I mentioned at the Cyberarts talk, the fact that the activity tends toward casual and sexual does not mean that it’s superficial or crass– it can yield deeply felt associations, and work as quite a conversation starter.

- Fashionistas, 20%: I’ve come come to believe SL fashion is such a strong and pervasive industry and culture that it deserves its own category: not only the designers and consumers, but the modeling industry, and any business or setting where customizing avatar appearance in itself is primary. They support a vast culture of avatar presentation that transcends social gaming or role playing (below) or any of the other segments. But here, I defer to Iris.

- Role Players, 20%: This would include the participants in mini-RPGs like City of Lost Angels, and discrete, highly defined subcultures like the Furries and Goreans.

- Capitalists, 10%: As the name suggests, this would include the current 34,000 business-focused Residents who are reporting a positive cash flow.

Innovators, 10%: The builders and scripters, the Web-to-SL transformers. Included in this group would be the sandbox denizens, landless creators who turn the free build area into their living portfolio, or an end in itself: junior innovators.



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