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Posted by Viralavatar on August 31st, 2007 in Uncategorized

Back with my social side…
La Fundacao brasilera para a Conservacao de Natureza has created this new campaign about environment and pollution. The campaign is not so original but I really liked the claim:

Son, one day all of this will be yours.
Preserve the future.

Advertising Agency: Contemporanea, Rio de Janeiro, Brazil
Creative Directors: Mauro Matos, Carlos Pedrosa
Art Director: Fabiano Pinel
Copywriter: Daniel Japa
Photographer: Artluz Studio
Published: June 2007

via adsoftheworld